Promoting sustainable fruit production
In recent years, the demand for soft fruits has been steadily rising due to shifting dietary preferences, health awareness, and a preference for natural and organic foods. Türkiye, a major fruit producer and exporter with favorable conditions like a mild climate and strategic location, holds potential for growth in the soft fruit market. Despite a surge in berry-type fruit production, particularly strawberry, blueberry, raspberry, blackberry, and currant, Türkiye's soft fruit sector is still in its early stages, presenting substantial opportunities for expanding fresh fruit production and improving its quality.
Learn more about what this PIB (Partners for International Business) can do to meet your fruit production and distribution needs.
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