Why partner up?
Fruit and berry production is a process. It starts with choosing the right varieties of clean planting materials. Then the crop needs to be nursed, grown and yielded. After harvest, the fruits and berries must be cooled down and stored under the right conditions. After the product is packed, the product should reach the consumers in top quality. Holland House of Fruits supplies all the different steps of the production process.
Advanced Berry Breeding is breeding for new varieties in soft fruit. The first generation of raspberry varieties is a big success and meets a lot of appreciation of growers and consumers. Together with their partners a fantastic end product is made: attractive, healthy and good tasting. Working with partners on breeding soft fruit, they bundle their knowledge and practical experience. And this approach has borne noticeable results. Their first raspberry varieties Imara®, Kwanza®, Mapema® and Kweli® are highly regarded and are grown worldwide.
FFT (Fresh Food Technology) is an architectural firm specializing in the storage and processing of fruits, soft fruits and vegetables. FFT designs post-harvest projects around the world and has established partners and offices in several countries. FFT has built and implemented many projects on a turnkey basis even in the most remote areas of countries such as Russia, India, USA, Canada, Faroe Islands, Kenya, Malaysia, Germany, Indonesia, Iraq, Tanzania and Oman. FFT can offer complete projects or parts of projects. Our expertise includes but is not limited to; cold rooms, freezer rooms, CA rooms, banana rooms, slaughterhouses, etc. We perform feasibilities that are transparent and have traceable assumptions.
FV (Fruit Vision) is a blueberry breeding company set up by experienced and dedicated professionals. They develop game changing blueberry varieties with specific characteristics together with partners by applying classical breeding methods, modern breeding techniques and careful selection. This process is done in close collaboration of growers, distributors, and consumers. The experiences of growers and consumers from all over the world creating the objectives of their breeding program and product development. They develop varieties for no chill and low chill production systems under the brand name Mundo Azul®.
Erwin Hillebrand is the third generation producing apple and pear trees and rootstocks in the Flevo polder (a province in the Netherlands). The specialization is more and more on many different varieties of rootstocks. In this way fruit trees can be more resistant against diseases or more tolerant against heat. The apple and pear rootstocks are worldwide known in the fruit production industry because they are free of viruses controlled by the NAK-tuinbouw. The rootstocks are being exported worldwide and also to Turkey, but depending on the changing Turkish policies the rootstocks can be exported or not. Therefore Hillebrand joins this PIB programme to try to get every year access to the Turkish market. The clients of Hillebrand are usually the same clients as for berry plants and therefore Hillebrand is a complementary partner in this Dutch cluster to accomplish smoothening the path for export of planting materials to Turkey.
The Roosendaalse Aardbei Planten Onderneming (Rapo B.V.) is a nursery producing strawberry & asparagus plants. Rapo was founded in 1975 and started to sell the certified plants throughout the European market but also to overseas destinations. In 2006, Rapo and three other leading Dutch nurseries started a collaboration with the strawberry breeding department of the University of Wageningen which was privatized, and continued under the name Fresh Forward. Fresh Forward is one of the two Dutch leaders in breeding new varieties which are tastier, more disease resistant and high yielding. The varieties are extensively tested in terms of growing conditions, fertilization and cultivation methods, and are prepared for the market.
Ridder works to help farmers and growers to transition successfully to more efficient and, above all, more sustainable production methods. The shift towards protected cultivation plays a key role in this: within a controlled greenhouse environment, crops can be grown with minimal use of water and fertilizers, regardless of the external weather conditions.
STOREX Controlled Atmosphere is specialised in CA/ULO technology for storing fruit. Storex is the result of more than 40 years of combined experience. In those years they have done projects all around the world, through a network of agents and distributors. With their specialty, the CA/ULO technology, they create an atmosphere by regulating the oxygen, carbon dioxide and nitrogen concentrations. They regulate the temperature and humidity. From the start of Storex, in 1996, they use the CA technology for storing fruit and constantly try to develop technologies to improve the quality of the fruit in the cool cells. Since a few years ago, they can use CA technology also in other markets. By creating a low oxygen atmosphere, they are expanding in the markets for fire prevention, insect control and high-altitude training.
Van der Knaap Group is a family company that provides sustainable and high quality products and services in the field of growth and rooting media for the global plant cultivation: vegetables, fruit, tree nurseries and ornamentals. Van der Knaap distinguishes itself with innovative circular concepts. With the products and services provided by Van der Knaap Group, the customer is able to achieve a socially and economically responsible result. Van der Knaap has branches in the Netherlands, Sri Lanka, India Thailand, Spain and Turkey.
Van Kempen Koudetechniek started cooling fruit immediately after the second war. As growers united in fruit cooperatives, Van Kempen was asked to also cool the larger collective fruit stores. From a customer-oriented scope, Van Kempen supplies cold, air and heating technology in the residential, commercial, industrial and agricultural segments. Especially for industry and the agricultural sector, the Van Kempen product is a primary part of the business operations. Van Kempen delivers total solutions that are managed for a long period at an optimal/advantageous price. Van Kempen is one of the largest refrigeration companies in the agricultural sector and was the first to realize new natural refrigerants such as CO2, propane and the combination ammonia and CO2. Natural refrigerants are more expensive but when volatilized it does not deplete the ozone layer ittt chemical refrigerants. Sustainability and low energy costs with an optimally controlled climate is the starting point of every project.
VGB-watertechniek is more than 40 years active in the fruit and berry sector with installation of fertigation systems. On more than 2000 fruit and berry companies in NL, but also Belgium, Germany, UK, Ireland, Romania, Serbia, Ukraine and Russia. Projects of just supplying efficient water to the plants till high tech, like at the Wageningen University Trials in Randwijk.
Coordinator
Holland Rosetta is founded in 2005 performing agricultural projects, exchanging knowledge and exporting planting materials and technologies from the Netherlands to Ukraine. These activities started to focus on fruits and berries and developed to a consortium of preferred Dutch suppliers under the Rosetta umbrella. This resulted in the sales of turnkey berry projects to different countries in the former Soviet-Union. In 2016 a branch was founded in the Russian Federation and in 2018 in Uzbekistan. In 2022 activities in Russia and Uzbekistan ended and turnkey berry projects started to be developed by Holland Rosetta in countries in Asia.